Online casino software solution SOFTSWISS Casino Platform has recently incorporated AI into its Event Streaming, enhancing its Bonus API.
Around 80 percent of Casino Platform users regularly use the Event Streaming feature in the platform. Now, with the new updates, it provides real-time monitoring of player actions, which broadcasts continuous statistics.
The recent update also extends Casino Platform’s functionality to include casino tournaments, player updates, prizes, balance transactions, payment topics, and more.
“These enhancements empower operators with more efficient, data-driven tools for player engagement and business optimisation,” Ivan Borschyov, Head of Business Operations at SOFTSWISS Casino Platform, said.
As a prominent international tech company, SOFTSWISS regularly supplies software solutions for managing iGaming projects. With over 2,000 employees, the expert team operates from Malta, Poland, and Georgia.
SOFTSWISS holds numerous gaming licenses, including the Online Casino Platform. Other product in its portfolio includes the Game Aggregator, featuring thousands of casino games, and the Affilka affiliate platform. Sportsbook Platform Jackpot Aggregator is another one of SOFTSWISS’s products.
The enhanced Casino Platform will now integrate predictive analytics through Event Streaming AI. This feature will now use machine learning to generate anticipated Lifetime Value (LTV) and churn rates and detect substandard affiliate traffic.
Operators can leverage predictive data to create target audiences, identify VIP players, and recognize those at risk of leaving. Armed with better insights, they can engage these groups effectively.
Operators can potentially extend player retention and reduce spending. The identification of low-quality traffic also allows operators to adjust and optimize advertising resources.
Furthermore, Event Streaming data enhances the precision of personalized bonus issuance via the Bonus API. The recent update introduces a “total duration” attribute, which merges activation and wagering periods for bonuses.
Another improvement enables direct activation of free spins through the Bonus API, addressing the previous issue of issued free spins awaiting activation.
“Accurate forecasting and planning empower operators to anticipate shifts in player activity and proactively address risks,” Borschyov said.
Just last year, the SOFTSWISS Casino Platform secured GLI-19 certification. This simplifies market entry for operators considering the SOFTSWISS Turnkey Solution.
Additionally, a SOFTSWISS team will be participating in the ICE London 2024. The team will bring their latest advancements and engage in discussions about their products with the iGaming community.
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