Oddschecker Global Media becomes FairPlay Sports Media for better engagement

Oddschecker Global Media is undergoing a rebranding and will now be known as FairPlay Sports Media (FPSM). This change follows their recent acquisition of the Italian sports network SuperScommesse.

As a company specializing in sports betting publications, FPSM aims to establish a fair and equitable environment for everyone involved in sports betting. The company believes this initiative will enhance the value for its distribution partners, media associates, and operators over time.

FPSM’s strategy to develop a vibrant sports betting ecosystem involves leveraging its array of solutions and well-known brands, such as Whosecored.com. This plan is designed to support the growth of sports betting communities and deliver increased value to both its end-users and business partners.

Stuart Simms, CEO of FPSM’s groups, discussed the rebranding, emphasizing that it is not just a change in the company’s name.

“The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology,” the CEO said.

Furthermore, Simms explained that FPSM has strengthened its position in the global sports industry through acquisitions, allowing the company to engage more effectively with sports bettors.

“We’ve made various strategic acquisitions – with more in the pipeline – to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market,“ Simms said.

Before becoming the CEO of FPSM’s group, Simms had decades of experience working in giant companies such as Microsoft, Rakuten and XLMedia in the capacity of senior global commerce and technical sports media.