Global restaurant and casino chain Hard Rock has officially announced the debut of its latest establishment in South Dakota. The new property, “Rocksino,” is located in the historic Wild West enclave of Deadwood City.
South Dakota Governor Kristi Noem attended Rocksino’s inaguration on August 8. In front of a crowd of several thousand who assembled for the grand opening, Noem gave her proclamation speech.
“For years, historic Deadwood and the Sturgis Motorcycle Rally have given countless individuals the opportunity to vacation and to enjoy the state of South Dakota,” Noem said. “This new Rocksino by Hard Rock Deadwood will make those opportunities even better for years to come.”
Alongside Noem, representatives from the Seminole Tribe of Florida and South Dakota Sioux Tribes also attended the inauguration. During the event, the tribes engaged in a gift exchange and an open-air concert headlined by the popular band Sublime with Rome.
Deadwood Mayor David Ruth also graced the occasion, expressing his satisfaction with the arrival of a Hard Rock establishment within his jurisdiction and the subsequent economic advantages it brings.
The Rocksino comprises an 86-slot machine casino, a restaurant and bar and a store showcasing branded apparel. Unlike the conventional expansive resort-style complexes for which Hard Rock is recognized, the Rocksino properties are intentionally designed to be smaller.
According to Jon Lucas, COO at Hard Rock International, this strategy allows the brand to establish its presence in smaller towns and states.
“Hard Rock prides itself on being able to provide authentic and memorable experiences for our guests embodied by music and rich cultural history,” Lucas said. “We are thrilled to become a part of one of the most celebrated historic places in the U.S. and provide an economic stimulus to the city of Deadwood.”
In honor of the grand opening, Hard Rock Deadwood also donated $40,000 to the Oglala Sioux Tribe Veterans Shelter. This contribution was made possible through the partnership between the Hard Rock Heals Foundation and the Willie G. Invitational Golf Tournament.
Deadwood Mayor David Ruth also commended the endeavors of manager Steve Slowey and owner Marc Oswald’s initiatives for bringing the renowned Hard Rock brand to Deadwood. Ruth highlighted how the new Rocksino seamlessly aligns with the region and promises exceptional experiences for its visitors.
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