If you’ve spent any time placing social bets on Fliff or poking around their app, you’ve probably wondered who’s actually behind it. It’s not like a traditional sportsbook, and it doesn’t exactly scream “corporate” either. So who’s running the show?
We dug into the Fliff owner through legal filings, their official Terms of Use, and public investor pages to get a real answer. Here’s everything we found out about the ownership, leadership, funding, and setup of Fliff, Inc. Keep on reading to find out all about the company that operates this social sportsbook site.
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What is Fliff?
As mentioned in our full
Fliff review, Fliff is a social, free-to-play sports picks site with promotional sweepstakes. It’s not a traditional sportsbook, you’re not putting down real-money bets. Instead, you’re making predictions with virtual currency called Fliff Coins and Fliff Cash. It has a sweepstakes system where you can redeem eligible Fliff Cash for prizes, after meeting playthrough and eligibility requirements.
What you get when you join Fliff
When we first signed up, we were automatically given a welcome offer of 5,000 Fliff Coins and 1 Fliff Cash. This is pretty solid for sweepstakes sportsbooks and gives you a chance to see how Fliff works.
Pros and cons of using Fliff
Pros and Cons
- Free-to-play model
- Remote-friendly site with consistent updates
- Strong backing from known venture firms
- Runs legally under the sweepstakes model
- Not available in every state
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Quick Fliff facts
If you’re just looking for the essential details on who owns and operates Fliff, this quick-hit summary covers the legal name, leadership, location, and investor info.
| Detail |
Info |
| Legal operator |
Fliff, Inc. |
| Notice address |
840 First Ave, Suite 400, King of Prussia, PA 19406 |
| Operations base |
Philadelphia, PA |
| Remote teams |
U.S., Sofia (Bulgaria), Manila |
| CEO & Co-founder |
Matt Ricci |
| Investors |
Courtside Ventures, The Raine Group, EKG Ventures |
| Funding (reported) |
~$15 million raised (August 2022) |
| Publicly traded? |
No – Fliff is privately held |
| Website |
getFliff.com |
Now that you’ve got the overview, let’s take a look at each piece of information, and see what it means for you as a social bettor.
The legal owner: Fliff, Inc.
We’ll start with the official stuff. According to Fliff’s Terms of Use, the site is operated by Fliff, Inc., a privately held U.S. company. That’s who legally owns and runs the platform. Their notice address is listed as: 840 First Ave, Suite 400, King of Prussia, PA 19406.
This is the address where their business is technically registered. But that’s not where the day-to-day happens.
On their careers and about pages, Fliff explains that their operations are based in Philadelphia, and they run things remotely with teams working across the U.S., Sofia, Bulgaria (for development), and Manila, Philippines. They describe themselves as a “diverse, multinational team backed by leading venture investors.”
So if you’ve seen mentions of different cities like Austin or New York in job posts, those are part of their remote hiring model, not new headquarters. The whole structure is pretty modern and remote-first.
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Meet the team running Fliff
It’s one thing to know the company name, but who’s actually leading the site behind the
Fliff injury policy
is a different story.
👤 Day-to-day leadership: Matt Ricci
Fliff is led by Matt Ricci, who is cited across multiple reputable sources as the co-founder and CEO.
He also shows up on The Org, a business directory that maps company org charts, as one of Fliff’s founders. Most references point to Ricci as the main face of the company, especially in the startup and sports tech scene.
🛠️ Board-level roles and early players
While Ricci’s the CEO, there’s another name that pops up often in connection with Fliff’s founding, Mario Dodev. He’s listed as a Board Member of Fliff, Inc. in the Equilar People database. While not every source confirms him as a co-founder, this board role adds weight to his early involvement in shaping the company.
It’s fair to say Ricci and Dodev were both central to Fliff’s early leadership, even if Ricci is more visible in the media today.
💼 Who owns Fliff’s shares?
Fliff is a private company. That means it’s not listed on any public stock exchange, and regular folks like us can’t buy shares. Because of this, there’s no publicly available cap table. We don’t know the exact breakdown of who owns what, only that it’s a mix of founders, employees, and private investors.
Fliff hasn’t released any details on ownership percentages. And unless they go public one day, they’re not required to.
What we know about Fliff’s investors
Even if we can’t see the exact ownership split, we can confirm a few big names that have backed Fliff from publicly available portfolio pages and investor sites. Here’s who’s listed Fliff in their official portfolios:
- Courtside Ventures
- The Raine Group
- EKG Ventures, a venture arm focused on gaming startups
All of these firms have a solid track record in sports, gaming, and consumer tech. Their involvement doesn’t tell us how much of Fliff they own, but it does show that Fliff’s got serious backers behind it.
How much has Fliff raised?
Reports linked to SEC filings show that Fliff raised about $15 million in a funding round back in August 2022.
To be exact, one report lists the total at $14,974,993, which is a very funding-round kind of number. That kind of capital makes sense for a site scaling fast across multiple geographies. It also helps explain how Fliff’s been able to build a distributed team, run national-level promotions, and keep the app running smoothly even during peak sports seasons.
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Why ownership matters to bettors like us
When we’re making social bets on a sweepstakes sportsbook like Fliff, who’s behind the scenes actually makes a difference. This isn’t a traditional betting site, and because it runs on a sweepstakes model, there are some unique rules and protections in place. Still, it’s important to be diligent and make sure things are above board before signing up. Here’s how knowing who owns Fliff gives you more peace of mind when you’re using the site.
It’s not just some random app
Plenty of apps let you make social sports picks, but very few of them make it clear who’s running things. With Fliff, that’s not the case. Their Terms of Use list Fliff, Inc. as the official operator, with a legal address in Pennsylvania, and their website spells out who’s responsible for everything, from prize redemptions to customer support. That kind of clarity is rare, and it’s one of the first signs that Fliff is taking things like their
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seriously.
Backed by real people and real investors
Fliff’s not a mystery project or some offshore setup. They’ve got venture backing from Courtside Ventures, The Raine Group, and EKG Ventures, names that don’t just throw money around without doing their homework.
On top of that, Matt Ricci is listed as co-founder and CEO, and shows up in several industry interviews and company listings. It’s not just a corporate name, there’s a real person leading the company, and that helps build trust.
Fliff is transparent about their model
Fliff describes itself as “sports predictions built on social competition, elevated with promotional games and loyalty rewards.” This is their way of highlighting that the app is not a traditional sportsbook. You use Fliff Coins (for fun) and Fliff Cash (for promotional sweepstakes), and only eligible Fliff Cash can be redeemed for prizes, once you meet the relevant requirements.
They’ve made it clear that this isn’t a real-money betting site, and everything is structured around free-to-play access and sweepstakes compliance.
Safety in structure
Fliff’s setup makes it easy to see why ownership matters. When you’re using an app that offers Fliff Cash redemptions, even through sweepstakes, you want to know that:
- The company is registered in the U.S.
- There are clear terms around prize redemptions and eligibility
- There’s someone accountable if something goes wrong
Fliff ticks those boxes. You can find their legal address, read through their rules, and even look up their leadership. That’s not always the case in this space, and it’s one of the reasons we’ve always felt comfortable using the site.
Not your average basement social sportsbook
When you’re using a social sportsbook like Fliff, you kind of expect it to be this mystery app run from a random basement. But that’s not the case here. The owner behind Fliff, Fliff, Inc. is a structured, investor-backed business with a transparent team and operations across three continents.
It’s not just Matt Ricci calling the shots in a vacuum. With support from heavyweight VC firms and a distributed dev and ops setup, Fliff’s clearly aiming for long-term stability, not a fly-by-night cash grab. That doesn’t mean they’re perfect (we’ve seen some clunky updates now and then), but it does mean you know who’s running the ship, and where they’re steering it.
Want to give Fliff a try? You can use the links on this page to create your account today.
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Fliff owner FAQs
📄 Who legally owns Fliff?
Fliff, Inc. is the legal operator of the site, as listed in their Terms of Use.
👨💼 Who is Fliff’s CEO?
Matt Ricci, who is cited in multiple sources as co-founder and CEO.
📉 Is Fliff publicly traded?
No, Fliff is privately held and no public shares are available.
💰 Who invests in Fliff?
Investors who publicly list Fliff in their portfolios include Courtside Ventures, The Raine Group, EKG Ventures.
🌍 Where is Fliff based?
Fliff has a registered address in King of Prussia, PA. Operations run out of Philadelphia, with remote teams across the U.S., Sofia, and Manila.
