As America opens up to a brave new world of sports betting, it’s important for gamblers to understand odds and how they affect sportsbooks. Seeing as football is the biggest market in the US, there’s no better place to start.
Of course, football betting odds are complicated, so it’s hard to get to grips with them from the outset. That’s where football odds comparison guides come in handy because they outline the dos and don’ts, allowing you to avoid silly mistakes that plague amateur bettors. In this thegruelingtruth.com post, you’ll learn about everything from comparing odds to finding value.
Most important reasons to compare odds – Why it’s worth the effort
The best football odds don’t fall out of the sky. To find them, you have to work hard to compare odds from different bookmakers and analyze the pros and cons. When you do, the sports betting odds you select will be among the best on the market at the time. But, why go through all the effort? What’s the point?
Firstly, the longer the odds, the more money you stand to make if your wager wins. While long odds don’t often represent the favorites, if you believe your football team will win, it’s better to take them since they represent good value for money. So, football odds comparison can leave you feeling flush if your bet is successful.
Secondly, comparing the best football odds encourages good habits. Now that you know you may lose money even when you win, not settling for one or two operators is essential. By comparing as many as possible now, it will become second nature to you in the long term.
Lastly, understanding which providers offer great value, lets you open a new account with them and claim the welcome package. Not only do you receive quality odds, but you get freebies too!
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How do bookmakers determine their odds? – Knowing this will help your gambling strategy
The best betting odds for football and bookmakers’ odds for football are two different things. This is because bookies usually try to pay out lower sums than the real odds. As a rule, the strategy is used to balance the books and maximize profits. However, other tactics help bookies determine their odds. For example, most take the form of football teams, injuries to key players, statistics and historical precedents into account.
NFL
GP
W
D
L
GF/GA
+/-
PTS
Form
1
Pittsburgh Steelers
17
10
0
7
0:0
0
0
1
Chicago Bears
17
11
0
6
0:0
0
0
1
Carolina Panthers
17
8
0
9
0:0
0
0
1
New England Patriots
17
14
0
3
0:0
0
0
1
Seattle Seahawks
17
14
0
3
0:0
0
0
1
Philadelphia Eagles
17
11
0
6
0:0
0
0
1
Jacksonville Jaguars
17
13
0
4
0:0
0
0
1
Denver Broncos
17
14
0
3
0:0
0
0
2
Houston Texans
17
12
0
5
0:0
0
0
2
Los Angeles Chargers
17
11
0
6
0:0
0
0
2
Buffalo Bills
17
12
0
5
0:0
0
0
2
Green Bay Packers
16
9
0
7
0:0
0
0
2
Tampa Bay Buccaneers
17
8
0
9
0:0
0
0
2
Baltimore Ravens
17
8
0
9
0:0
0
0
2
Los Angeles Rams
17
12
0
5
0:0
0
0
2
Dallas Cowboys
16
7
0
9
0:0
0
0
3
Atlanta Falcons
17
8
0
9
0:0
0
0
3
Washington Commanders
17
5
0
12
0:0
0
0
3
Minnesota Vikings
17
9
0
8
0:0
0
0
3
Cincinnati Bengals
17
6
0
11
0:0
0
0
3
Indianapolis Colts
17
8
0
9
0:0
0
0
3
Kansas City Chiefs
17
6
0
11
0:0
0
0
3
San Francisco 49ers
17
12
0
5
0:0
0
0
3
Miami Dolphins
17
7
0
10
0:0
0
0
4
Detroit Lions
17
9
0
8
0:0
0
0
4
Cleveland Browns
17
5
0
12
0:0
0
0
4
Arizona Cardinals
17
3
0
14
0:0
0
0
4
Las Vegas Raiders
17
3
0
14
0:0
0
0
4
New York Jets
17
3
0
14
0:0
0
0
4
Tennessee Titans
17
3
0
14
0:0
0
0
4
New Orleans Saints
17
6
0
11
0:0
0
0
4
New York Giants
17
4
0
13
0:0
0
0
Why do odds vary between bookmakers? – How to best betting odds for football
Confusingly, odds don’t only vary between the true odds and what bookmakers set, but also between the bookies themselves. Certain brands will decide to go higher or lower, and there are numerous reasons why. Sometimes, operators will opt for short odds on sportsbooks, such as the UFC. Although the provider doesn’t have the
best betting odds
on the market, it does mean its liability is low. As a money-saving technique, it’s very effective.
On the other hand, a new operator may be willing to take a risk to encourage punters to jump ship. In this case, their odds for the same event will be slightly higher in the hope that the prices engage frugal customers looking to milk as much money from a wager as possible.
Our top 5 bookmakers with high American Football betting odds
You can locate the best betting provider choices and betting deals right here on our top list. Placing premium bets on your American Football games won’t be a problem. You’ll also get a welcome bonus to use on your wager with the best American Football betting odds.
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Most popular odds formats explained – Football betting odds and their formats
If you’re just getting used to football betting odds and how they are calculated, things are about to get a little harder! Providers serve a global audience, and every region has a preferred way of viewing odds for sports markets. For instance, the UK uses fractions to highlight value. So, if you land on a UK-based betting company’s homepage, the
F1 betting odds
or
soccer betting odds
will be fractionals. Decimal and American formats are also used, which it’s smart to explain what they mean and how they work.
Please continue reading for more information on the three main odds formats.
Decimal odds explained – A simpler way to wager
Decimal odds are probably the easiest way to determine how much you stand to win if your bet is successful. This is because your stake is already included in the figure. It isn’t the case with American and fractional odds, which means you have to factor in more elements before you can decide the value of your wager.
Essentially, the number represents the total returns, whereas fractions only show you the profit. For example, decimal odds of 2.2 mean you will receive $2.20 for every $1 you wager. This applies to all decimal odds, which is why it’s widely used around the world.
The benefits don’t stop there, either. As you may have gleaned from the example, decimals are easier to work out when they are displayed. With fractions, you need to do a few calculations before you can decide which operator offers the most value. Is it 8/15 or 4/7? There’s no reason to stress when you use decimals because it’s obvious since 1.53 (8/15) is smaller than 1.57 (4/7).
Lastly, bookmakers use decimals to provide better value for money. Several brands will negotiate the odds, especially on their exchange platforms. American and fractional odds are rigid and don’t allow for the same type of flexibility.
Fractional odds explained – A popular format outside of America
Fractional odds show the potential profit. As your stake isn’t included with the calculation, you have to add it at the end to get the full picture. For instance, if you place $1 on a football team that is ranked at 5/1, you will get $5 for every $1 you spend. However, because winning wagers require bookies to give you back your initial stake, you’ll receive $6 overall. All you need to do is multiply it by your bet to work out your possible earnings.
The easiest way to understand fractional football betting odds is, “how much you will win” versus ”how much you stake”. This equation helps when odds appear the wrong way around. 1/5, also known as “odds on”, is another way of saying that you must wager $5 to win $1. While it seems silly to stake so much for small returns, the odds reflect the chances the team has of winning.
Therefore, when you see these fractional odds, you know that the football team in question are red-hot favorites. People who like to gamble on short favorites like fractional odds because it quickly indicates which selections are likely to win.
American odds explained – Make life easier for yourself
As per usual in the US, America does things differently to the rest of the world. It wouldn’t be American if the country didn’t put its spin on things! Remember that they are just one way to pick odds, so if you find them challenging, you can simply select the format that makes selecting the best football odds less hassle.
If you are American or live in the US, this shouldn’t be necessary because the American odds format is common across the market. Therefore, you’ve probably had exposure to it at some point. For those who haven’t, the important point to remember is that odds are shown to the nearest 100 and accompanied by a ‘plus’ or ‘minus’ sign. The former represents the underdogs and the latter highlights the favorites.
For instance, +100 means you will win $100 for every $100 you spend. Of course, if you stake $1, you can divide the odds by 100 to calculate what you stand to win. So, if you bet $1 on +100 odds, you will get $2 if the team is victorious. To put it into perspective, +100 is equal to 1/1 fractional odds or 2.0 decimal odds.
When comparing minus figures, the best thing to do is to take the largest number as the favorite.
Sunday3pm
Denver BroncosNew England Patriots
2Way
Home+205
Away-250
Over/Under
O40.5-110
U40.5-110
Sunday6:30pm
Seattle SeahawksLos Angeles Rams
2Way
Home-155
Away+130
Over/Under
O47.5-105
U47.5-115
No upcoming games at this time.
How to calculate the expected value – Figuring out suitable football betting odds for today
Expected value is a term you’ll hear a lot when you analyze sportsbooks. It’s becoming more popular among gamblers, yet not everyone knows what it means. Fewer people understand how to work the EV of a wager and why it’s important.
Simply put, the expected value of a selection is the gap between a bookmaker’s expectations and a bettor’s. Bookies set their football betting odds by considering a plethora of factors, which is why they often get the results correct. However, it isn’t an exact science. When they get it wrong, you want to exploit the value to maximize your winnings. That’s why figuring out expected value is essential.
Here’s an example. Before a game between the Kansas City Chiefs and the Tampa Bay Buccaneers, an operator quotes the Chiefs as the +100 favorites. Probability-wise, odds are the same as a coin toss. But you believe the Bucs have a greater chance of winning than 50%, so the EV for you is much bigger than the bookmaker assumes.
The key is to search for markets where a bookmaker’s implied probability is wrong. Then, you can benefit by either accepting the odds or placing a wager with the other team.
Why loyalty doesn’t always pay – You don’t have to stick with a single operator
Where gambling on the best betting odds for football is concerned, loyalty is not a virtue. Instead, it’s vital to use a football odds comparison to ensure you get the most value from your bets. Here’s why.
You lose when you win
When you win, everybody wins. Right? No. If you can place the same bet with an alternate bookie at better odds, you will leave money on the table regardless of the outcome. Superior football betting odds for today are the odds that payout the most when your selections win. This is the main reason loyalty doesn’t pay – it costs you money.
It’s easy to switch
Thinking of several sports betting companies off the top of your head isn’t tough. As sports gambling regulations evolve, sportsbooks will only become more accessible. On top of that, most operators ask for the same information when you register. Therefore, it’s not as if you don’t already know your Social Security Number!
They can shut you down
It’s possible to open multiple accounts with the same operator. At least, it is if the parent company owns a range of platforms. Think Caesars and all the providers that are under its umbrella. Being loyal to Caesars may be helpful in some respects, such as enhancing your VIP status, yet it will leave you vulnerable if you’re successful as sports betting brands have been known to close accounts that win too much. Shopping around for high-quality odds from competitors is an excellent way to stop this from happening to you.
Play hard to get
Regular customers that jump ship will catch the eye of operators. They want your account to be active again, which is why lots of them offer sweeteners to make it worthwhile. For example, you could receive free bets on football games that most people won’t be eligible for. Of course, to play hard to get, you must leave first.
NFL
United States of America
Over/Under
2Way
Sunday3pm
Denver BroncosNew England Patriots
Over/Under
O40.5-110
U40.5-110
2Way
Home+210
Away-250
Sunday6:30pm
Seattle SeahawksLos Angeles Rams
Over/Under
O47.5-105
U47.5-115
2Way
Home-155
Away+130
Other factors to consider when comparing odds – Here’s how to find lucrative football odds for tomorrow
A football odds comparison is very important because you need to know which operator offers the best value before you confirm your wager. However, it’s not the only factor you should evaluate. To get the most from your experience, it’s vital to consider the features that may impact your bets.
A loyalty program is a prime example because the amount of value you receive may outweigh the initial disparity in the odds. Say the odds with your current operator are worse but the VIP rewards are greater, it is better to accept the lower odds and make it up in prizes.
The same goes for bonuses. A welcome package will always be more substantial, but once it’s been used, what are the other bonuses like? If you can use them regularly, they could be superior overall.
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Odds comparison vs live betting – How to know which is better for you
Comparing live betting odds is complicated as the live odds market will change rapidly at any moment. Whether you’re looking at football or
political betting odds
comparison, you’ll have the same issue – time. You can’t solve the problem entirely, but you can soften the blow with a couple of tips.
The first is to wait for a gap in the play before you make a move. When a football match reaches half-time, for example, the odds usually stabilize since nothing is happening. Of course, they’ll be different from the beginning of the game as there are more variables in play. Another option is to open as many tabs on your devices as you have betting accounts. When you’re signed in, you can switch between them to decide which live betting odds are the best. A pen and a piece of paper is a good idea.
Or, you can use an in-play odds comparison site to sort out the odds automatically. They take the biggest operators and update their offerings so that you don’t have to stress.
Conclusion – Football odds comparison explained
Finding fantastic football betting odds is about understanding the bookmakers’ strategies. For example, customers who know that new operators are trying to break into the market will be one step ahead of everybody else. Also, selecting a suitable odds format is crucial because you don’t want to waste time calculating value and miss your opportunity. Don’t be loyal, either. Loyalty doesn’t pay. Last but not least, wait for breaks in play to evaluate live odds markets.
What’s so effective about these tips is that they work for different sports. You may be a football fan, but the
best horse racing odds
can also be found using these tactics. The same applies to baseball, ice hockey, soccer, and anything you fancy backing!
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Football betting odds FAQ
👀Why is a football odds comparison important?
There’s a healthy chance that you will use a single operator all the time, which isn’t unusual. Bettors love the familiarity of a platform that they trust. Plus, staying loyal to a betting company usually means you’ll receive rewards. However, football betting odds aren’t always the same, and there are benefits for those who analyze the discrepancies. Find out what they are by reading this guide.
💰Which betting odds format is the best?
Depending on which provider you choose and your location, you may come across at least three different formats. Each works differently and comes with their pros and cons. It’s up to you to decide which is the most suitable. The only way to do it, is to figure out what they are and how they work; something that you can do by going to the “most popular odds formats explained” section of this comparison.
🎁Can I compare live odds?
Live odds are integral to football betting because people want to benefit from placing wagers in play. After all, you know a lot more about a contest after you’ve watched a quarter and have a feel for what is going to happen. Live odds are like any odds, so they are comparable. However, you should read this post to find out the best methods at your disposal.
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T&Cs apply
4.6/5
21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK.
Gambling Problem? Call 1-800-GAMBLER or visit RG-help.com. Call 1-888-789-7777 or visit ccpg.org/chat (CT). Hope is here. GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support (MA). Visit www.mdgamblinghelp.org (MD). Call 1-877-HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ DC, KY and present in select states for KS in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. Restrictions apply. See terms at sportsbook.fanduel.com.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs apply
4.5/5
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
Whatever the moment. It's Never Ordinary at bet365. That's why if you sign up now you will receive $200 in Bonus Bets Win or Lose when you bet $5! Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-522-4700, Home (MD), (800)-327-5050 or MA Gambling Helpline (MA), Call (877)8-HOPENY or text HOPENY (467369) (NY), or Call 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), (888) 789-7777 or CONNECTICUT COUNCIL – ON PROBLEM GAMBLING (CT), or 1-800-9-WITH-IT (IN), If gambling is more than a game, free help is available . . . - NCDHHS Problem Gambling (NC). New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, MO, NC, NJ, NY, OH, PA, TN, VA, VT, WV, or WY. Must opt-in and wager $10+ cash on any market with odds of -500 or longer to receive $100 in FanCash each day for your first 3 days (issued when qualifying wager settles). Your 3 days begin the day you establish your account. FanCash rewards expire at 11:59 p.m. ET 7 days from issuance. Terms, including FanCash terms, apply - see Fanatics Sportsbook app.
21+ and present in VA. Gambling Problem? Call 1-800-GAMBLER.
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New Customers: Bet $5+ and get $300 in Bonus Bets if it wins!
21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 2/1/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/25/26 at 11:59 PM ET. Sponsored by DK.
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