A racegoer celebrates as horses cross the finish line on the second day of the annual Royal Ascot horse racing event near Windsor, Berkshire, west of London, on June 15, 2011. The five-day meeting is one of the highlights of the global horse racing calendar. Horse racing has been held at the famous Berkshire course since 1711 and tradition is a hallmark of the meeting. Top hats and tails remain compulsory in parts of the course while a daily procession of horse-drawn carriages brings the Queen to the course. AFP PHOTO/Carl de Souza (Photo credit should read CARL DE SOUZA/AFP via Getty Images)
Sports betting apps are being used by more women than ever. This is according to a survey by Global Wireless Solutions (GWS), which ran from November 2021 to December 2021. According to the survey, US
online bookmaker
sites are growing at a faster pace than their male counterparts.
Last year, sports betting apps saw 4.6 million female users. This is a 115% increase over 2020. While male bettors continue to outnumber female users by approximately 250%, women are still logging in at record levels and placing wagers at an increasing rate. This is evident in the fact that at least one operator has more female users than males in its database.
Check out the top sportsbooks for betting on sports
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Bet now
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you will receive $150 in Bonus Bets Win or Lose when you bet $5! Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
Bet now
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
DraftKings and FanDuel are the most popular among women
GWS data showed that DraftKings and FanDuel attracted more female users to the US than any other betting site. GWS extrapolates the survey results to estimate that FanDuel Sportbook
had 1.7 million female users in 2021. DraftKings Sportbook has gained approximately 900,000 new female bettors in the same time period.
BetRivers
and SugarHouse also recorded many female users also. They now have more women in their player base than men. GWS estimates that 600,000 women signed up for accounts with both brands last fiscal year. The combined user base of both Rush Street Interactive brands now stands at 54% female and 46% male.
GWS found that younger people are driving most of the traffic to online betting apps. The monthly usage by bettors between the ages of 25 and 44 was twice that of any other age group last year.
It was also revealed that online sports betting is governed by the Pareto Principle. GWS discovered that 64% of bettors only use sportsbook apps for a few weeks per year. The top 5% account for more than half of all betting apps usage and the top 20% account for 83%.
Although women are signing up at an even higher rate for sports betting apps, they use them less often throughout the year. According to the study, 70% of female users use betting apps for one to five weeks each year.
Paul Carter, the GWS CEO, stated this in a statement:
“The power and convenience of ever-smarter apps, smarter phones and stronger digital connectivity have made many aspects of our life easier and more convenient. This includes sportsbook betting. The increase in mobile betting seems to have enabled sportsbook app developers to reach demographics that they previously struggled to attract such as women and younger adults em>
See why women love betting with Fan Duel
Sports Promo
4.6/5
Sports Promo
4.6/5
Bet $5 Get $250 in Bonus Bets If Your Bet Wins!
Signup Promo
|
Open FanDuel
Get Bonus
Gambling Problem? Call 1-800-GAMBLER or visit RG Help . Call 1-888-789-7777 or visit Helpline and Chat – CONNECTICUT COUNCIL (CT). Hope is here. Home or call (800) 327-5050 for 24/7 support (MA). Visit Home (MD). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ D.C.) and present in select states (for KS, in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. See terms at FanDuel Sportsbook
What is the reason for the increase in female sports betting accounts?
Are sportsbooks better at marketing themselves to women? Or are women taking it upon themselves to get into sports betting?
It is unlikely that boyfriends or husbands will convince their wives to open accounts to receive additional bonuses. A quick glance at the terms and conditions of any betting bonus will show that legal betting sites only offer one bonus per household and IP address.
Competition is another possibility. Like my wife, some women are constantly in competition. I love to challenge my wife to friendly wagers every now and again, so why not use a regulated betting app to do this? To get bragging rights and to win, we can each place separate bets or run an ongoing challenge.
You could also think that women are becoming more involved due to increased attendance at sporting events and the availability of sports betting in the USA. It’s likely that a combination of these factors has resulted in more women betting on sports than ever before.
Women love betting on Draft Kings
Sports Promo
4.6/5
Sports Promo
4.6/5
New Customers: Bet $5+ and get $200 in Bonus Bets if it wins!
Signup Promo
|
Open DraftKings
Get Bonus
GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK.
21+ and present in VA. Gambling Problem? Call 1-800-GAMBLER.
This site is using
Cloudflare
and adheres to the
Google Safe Browsing Program. We adapted
Google's Privacy Guidelines
to keep your data safe at all times.
Close
Our Sports Pros recommend these awesome sports betting sites this week:
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Our Favorite
T&Cs and 21+ apply
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
Code:
Open BetMGM
Get Bonus
Bet365 Promo
Bet $5 & Get $150
Best Slots
T&Cs and 21+ apply
Whatever the moment. It's Never Ordinary at bet365. That's why if you sign up now you will receive $150 in Bonus Bets Win or Lose when you bet $5! Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
Code:
Open Bet365
Open Bet365
Caesars Promo
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
Newcomer
T&Cs and 21+ apply
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
