Leadstar Media continues expansion, launching My Betting Sites in Ireland

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Leadstar Media, an iGaming affiliate, has expanded its online bookmaker comparison site, My Betting Sites, by debuting in Ireland, the tenth market in which its leading brand has gone live since the site’s launch in November 2019.

My Betting Sites immediately became the go-to online bookmaker comparison site in Australia, Ghana, New Zealand, and South Africa after rapidly establishing itself in the UK, Canada, Kenya, India, and Nigeria.

Now that Mybettingsites.com/ie has gone live, the site has become one of the most important in Leadstar’s portfolio.

“My Betting Sites is performing well in some very competitive markets, catering to the online betting needs of punters in many parts of the world and we see no reason why we can’t do the same in Ireland,” said Jacob Ljunggren, Leadstar’s Product Director.

Ljunggren was also pleased with the company’s first steps into the Irish market.

“We’ve been following the online gambling industry in Ireland for some time and now we’re active, we look forward to becoming the go-to source for reviewing and comparing top licensed Irish online bookmakers.”

According to Ljunggren, the ultimate goal of Leadstar is to generate leads, but the organization is also devoted to delivering accurate and relevant information about online gambling regulations.

“The Leadstar way involves taking our users on a journey and leaving no stone unturned in ensuring online betting is fun but also safe,” Ljunggren explained. “Educating users on the rules and regulations of the industry is a big part of what we do.”

Online gambling enterprises that serve Irish customers must be licensed by the Revenue Commissioners or a reputable regulator such as the UK Gambling Commission, Malta Gaming Authority, or Gibraltar Betting and Gaming Association.

The site will give information about verification processes, payment methods in the Irish betting and gaming industry, and sport-specific guidelines that will allow bettors to evaluate operators’ offerings.

Furthermore, the Ireland version of My Betting Sites will include an overview of regulatory developments in the country as legislators press forward with an overhaul of the national gambling framework, which will result in the introduction of a national regulatory agency next year.