Kambi Group to extend partnership with betPARX and Parx Casino

Kambi Group announced that it extends its partnership with Greenwood Gaming and Entertainment. Greenwood Gaming owns and operates betPARX and Parx Casino. With this extension, Kambi continues to support Greenwood Gaming with its “award-winning technology” and services.

Kambi received the title of “Sportsbook Platform Supplier of the Year” at the EGR B2B Awards. It is a top choice of sports betting provider in the country. As for now, the company legally operates in 17 states. Kambi has a long list of class-A clients, including Kindred Group and Churchill Downs Incorporated.

Kambi even made a move to Ontario in May, soon after the legalization of sports betting in April. It partnered with Mohegan Gaming & Entertainment to support Fallsview Casino in providing sports betting services to people there.

This tech provider develops various front-end UIs for sportsbook operators across the US. The services include customer intelligence, risk management systems, and odds compiling. Kambi’s most popular product to date is BetBuilder, which is the most featured technology in football betting. It enables users to combine several bets into a single combination.

As its partnership with Greenwood Gaming has been running since 2018, Kambi’s CEO considered the sportsbook operator as a “valued partner”. It started to work with betPARX when the company still operated locally in Philadelphia.

A representative from betPARX, Matthew Cullen, expressed the company’s joy to continue its partnership with Kambi as they develop a “new, exciting brand nationally”.

betPARX is a subsidiary of Greenwood Gaming that offers sports betting experience to four states: Michigan, Ohio, New Jersey, and Pennsylvania. With Kambi’s tech support, it hopes to expand to other states in the near future.

Meanwhile, Parx Casino is currently a favorite casino property in Pennsylvania. It partners with Freehold Raceway (New Jersey) and Gun Lake Casino (Michigan). The casino not only brings a traditional casino experience to the residents but also some cutting-edge technologies. It was the first casino in Pennsylvania to offer a Random Number Generator (RNG) system in online blackjack.