Hype, what is it? Google defines it as "extravagant or intensive publicity or promotion." We can easily see hype throughout the sports industry. Athletes, coaches, teams and events are all promoted constantly by sports companies to increase views while fans hype up players, coaches etc. for numerous reasons. Hype by itself is not the problem, rather that when it comes to sports, “hype” often turns into exaggeration or overhype. This ...
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