Publish Date: 02/17/2019
Fact checked by: Mike Goodpaster
The National Football League is one of the most lucrative sports organizations in the world, generating billions of dollars through a myriad of ways, including sponsorships, tickets, merchandising, and more. Through intense marketing drives, interest has only increased over the years as more spectators are drawn to America’s biggest sport. Although all of the teams in the NFL generate considerable revenue, there are a few of them that are ranked ahead of the pack when it comes to overall value in regards to their worth, background, and how much money they generate for the industry.
Known worldwide as ‘America’s Team’, the Dallas Cowboys are far and away the most lucrative sports team in the world, generating money from a multitude of sources, including a first for an NFL team, an exclusive deal through Winstar Casino. Although the deal only includes the Winstar Resort and Casino in Oklahoma, and not the online activity of the casino – the Winstar UK Casino, the deal has pushed the Dallas Cowboys past the $5 billion mark.
From their world-famous Dallas Cowboys Cheerleaders to top-selling merchandising and even TV specials, the organization had managed to tap into many areas that other teams have yet been able to capitalize on.
Currently the winningest team in The NFL over the past two decades, the Patriots pulled in $593 million last year to increase their overall value by 3 percent in 2018, thanks to partnerships with lifestyle brand Vineyard Vines and ticket retailer Ticketmaster.
Aside from being in the world’s most marketable city, and partnering with Primepoint in a service agreement that spans multiple years, the Giants have major star power on the team via players Saquon Barkley and Odell Beckham, ensuring even more potential growth in the immediate future than the $493 generated in 2018.
In addition to the TV collective revenue they share with the other teams in the NFL, the Rams have a multi-year deal with Unify Financial Credit Union who will serve as a top-tier sponsor, and Pizza Hut as well. They can proudly boast to doubling in value since moving to Los Angeles, with projections expected to reach nearly $4 billion by the year 2020.
5. Washington Redskins, 3.1 billion
Based in DC, the team gets $255 million annually through television contracts, while charging some of the highest fees to fans for food and parking in the league even though they’ve underperformed for most of the last two decades. Kickbacks the Redskins capitalize on include earning additional monies in recent years through partnerships with the Virginia Lottery, mobile retailer Sprint Nextel, soft drink giant Coca-Cola, Bank of America, and beer titans Anheuser-Busch.