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With players awaiting the official launch of Kentucky’s sports betting sites, several operators are rolling out their competitive welcome bonuses to win over as many sports bettors as possible.
Whether new to sports betting or having plenty of experience wagering on horse racing, you want to catch the action live and claim the many welcome bonuses on offer. Check out the sections below to learn more about sports betting in Kentucky and the top operators launching on September 28.
Is sports betting in KY legal? | Yes |
KY Sportsbooks launch date | September 28 |
Licensed KY retail Sportsbooks | 9 |
Number of KY online sports betting sites | 27 |
KY Sportsbook bonuses | Available |
Since the PASPA law was passed in 1992, Kentucky has remained largely conservative on sports betting and gambling. When the U.S. Supreme Court ruled to lift the PASPA ban in 2018, Kentucky (through a section of legislators) made several attempts to update its laws to favor other forms of sports betting. Residents have been betting on horse racing events for the longest time, but broader sports betting has remained illegal since 1992.
Eventually, the Kentucky Senate passed Bill HB 551 to make it legal. Kentucky’s governor signed the Bill into law on March 31, 2023.
Today, sports betting is legal in Kentucky, with the Kentucky Horse Racing Commission (KHRC) tasked with overseeing the entire sports betting docket. On August 22, the commission announced that it had approved seven licenses and awarded them to the relevant sportsbooks. Retail sportsbooks launched on September 7, and the official launch of online sports betting is set for September 28.
And while it’s now legal to bet on various sports, other types of gambling in Kentucky remain prohibited. The recently enacted law only applies to retail and online sports betting in Kentucky, not any other gambling event. So before signing up with any operator, you want to check if they are licensed and whether the games they offer are regulated.
Every sportsbook operating in the United States is eyeing the launch of online sports betting in Kentucky, thanks to the large and already mature market. Kentucky is considered the US’s horse racing capital and has a long horse racing and betting history. This is perhaps one of the main reasons every major sportsbook wants to grasp a share of this market.
If you are wondering which betting sites are available or licensed to operate in the Bluegrass State, here’s a list of the top KY sports gambling sites:
DraftKings is a renowned Sportsbook that started as a Daily Fantasy Sports provider. The operator is now a fully fledged bookmaker offering markets on many sporting events across the United States and beyond. This operator has grown rapidly, thanks to several strategic partnerships with companies such as SBTech and ESPN. DraftKings is now one of Kentucky’s mobile sports betting sites, waiting to launch their services on September 28.
Like most sportsbooks on this list, DraftKings offers an exclusive bonus for new Kentucky players. A welcome bonus of $200 is offered in the form of eight bonus bets worth $25 each. These bonus bets are non-transferable and cannot be cashed out. Only the winnings are withdrawable after wagering the bonus amount at least once. This offer expires after seven days or 168 hours from the offer date and is limited to one offer per customer.
DraftKings enjoys a huge following partly due to its many promotional offers, extensive sports and bet types, and excellent online betting experience. The only downside is the minimum withdrawal limit set at $20, which could be high for some players.
BetMGM is one of North America’s most established online sports betting brands. The operator is owned by two highly reputable companies – MGM Resorts and Entain Plc. BetMGM was among the first Sportsbooks to offer high-quality live-streaming functions for most sporting types and events. The operator also features regular bonuses and promotions, most running for a limited time.
Regarding the site’s user-friendliness, this sportsbook offers a simple yet effective design that makes navigating the various site features a breeze. The other areas where BetMGM shines include fast cash-out options, payment processing, and quality of customer support. At the time of compiling this guide, BetMGM has yet to announce the kind of bonuses it offers its players. But as a key operator in the Kentucky sports betting niche, it can be expected to roll out various bonuses and promotions before or during the launch.
Among the many sportsbooks eying a big share of the Kentucky sports betting market is FanDuel. This operator is a popular competitor of DraftKings, and everywhere you’ll find FanDuel, you’re almost certain that DraftKings is also present. Currently, FanDuel is licensed in 20 states, with each market having its specifications, limitations, and advantages. More often, the specific sports betting laws passed in the state dictate the kind of sports and markets the operators will cover.
In the KY betting market, players can bet on professional and college games, but more information about the available sports, betting markets, and any restrictions are yet to surface. Something noteworthy is that FanDuel celebrates its debut into Kentucky’s online sports gambling scene in style. On top of a $100 bonus in free bets, the operator also provides an exclusive coupon code that offers a $100 discount when players purchase the NFL Sunday Ticket.
To get the $100 in free bets, you must sign up with FanDuel before the launch. This offer is available on both web and mobile. All you need is to download the app and register or sign up on the official website before verifying your location. Once this is done, you’ll be notified that your offer will be available as soon as the sportsbook goes live.
If you are the type of player who loves an intuitive interface with user-friendly site features, Fanatics could be your ideal Sportsbook. The operator is currently available in four states and is strategically expanding to new markets. Kentucky is Fanatics’ fifth market after Maryland, Massachusetts, Ohio, and Tennessee.
Being a relatively new sportsbook in the retail and online sports betting niches, Fanatics has not built a reputation yet, but a lot is expected from this bookmaker, thanks to its great leadership and strong financial backing.
Besides the excellent user interface, this operator is rapidly growing into a reputable brand that every sports bettor would love to be a part of. Among the key features at Fanatics are live betting, early cash-out, and live streaming options. The operator’s banking methods include bank transfers, Apple Pay, and wire transfer. Admittedly, this is a limited selection, but you can expect more payment methods as the sportsbook expands its operations.
Caesars may not be the most popular Sportsbook in the United States, but it receives much credit and praise among veteran sports bettors. This operator is slowly making huge acquisitions and building its capabilities one after another. The company behind Caesars, Eldorado Resorts, is known for its strategic buy-outs and ambitious expansions, which is why Caesars is becoming a household name in many states.
As far as the online sports betting experience is concerned, Caesars focuses more on simplicity and convenience. Sportsbook features such as live betting and live streaming, which most operators struggle to integrate, have been well executed. There’s also an advanced search function that works like magic. You don’t need to scroll pages to find a sports game or betting market; simply use the search button and navigate to the exact page in seconds.
Like most operators, Caesars offers welcome bonuses to new users. However, it has yet to update offers or promo codes for Kentucky players. Meanwhile, you should stay up to date with any offers and promotions before the launch.
With a presence in several countries globally, including the United States and Canada, Bet365 is an international brand with many features. If you are looking for an operator that offers several sporting events, bet types, and diverse betting markets, Bet365 should be on top of your list.
Due to more than two decades of industry experience, Bet365 excels in everything user experience, from site design and usability to customer support. Most features you’ll find at Bet365, such as in-play betting options and unique betting markets, have been tried and tested, plus the brand is trusted by more than 45 million users globally.
Unlike most KY betting sites on this list, Bet365 had a different approach to awarding bonuses to new players. Instead of free bets or bet bonuses, this operator is gifting every user that signs up before September 28 with $10 per touchdown on a predetermined/nominated NFL game. The reward is capped at $50, plus Bet365 is set to roll out promo codes for new users before or during the launch.
With the many options highlighted above, picking one operator and leaving the rest can be daunting. However, you can make the selection process easier for you. If you compare the top online sports betting sites in KY, you will find that most offer generous bonuses, competitive odds, and extensive betting markets.
So, instead of worrying so much about the features and all the user reviews on the internet, you want to focus on what matters the most. And that is the site usability, overall user experience, and the bonus terms and conditions. Provided you know what you really want, you’ll always find the best sports betting site in KY for you.
Here is a quick guide you can follow to set up your account and begin betting:
Before registering an account with any of the Kentucky sports betting sites, here are a few benefits and drawbacks to consider:
As online gambling in Kentucky takes shape, more operators are joining the scene, hoping to get a slice of the pie. And while it’s not obvious which operators will eventually command a larger market share, it’s fair to speculate that some of them have been featured on the above list. When choosing your ideal KY sports betting site, consider the overall user experience, customer support, and unique sports betting needs.
Several sites offer exceptional features and sports betting services in Kentucky. These include BetMGM, Bet365, Caesars, FanDuel, DraftKings and Fanatics.
Most sporting events from the NBA, MLB, NFL, NCAA, and WNBA are offered on most KY betting sites.
Yes. Most KY sports betting sites launching on September 28 offer welcome bonuses for new players.
Some of the betting markets on most sportsbooks include single-game bets, in-play bets, parlays, straight bets, and over-under bets, to mention a few.
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