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What is Matched Betting?

How to Use Matched Betting – By Using the PromoGuy Alternative!

Have you been looking for a new betting strategy to add to your arsenal of betting knowledge? Matched betting is one of the most profitable strategies on the market, but sadly it is not an option available to players in the United States.

Not only will our guide to matched betting show you why matched betting can be such an exciting strategy to use, but we will also tell you all about a fantastic alternative to matched betting that US players can use. Plus, if you sign up to PromoGuy today you’ll enjoy hand-picked odds boosts and free betting tips!

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Matched betting explained

Matched betting has become quite a popular betting strategy in Europe and in England and while many online sportsbooks may not be overly fond of this betting strategy, it is still used by many sports betting fans.

So, what is matched betting essentially? Well, put simply, it is when you place what is called a back bet and a lay bet on the same match but with 2 different sportsbooks. However, one of these bets has to be a free bet which is what ensures that you walk away with at least some profit (provided the odds you used weren’t wildly underwhelming). In order to get your free bet though, you first need to place a qualifying bet with a sportsbook that is giving you the chance to claim a free bet offer. This is where you will take a very nominal loss that you will get back and then some when you use the matched betting strategy with your free bet. That is essentially matched betting explained.

Basically, you are waiting for your initial qualifying bet to settle, then you place your free bet offer as a back bet with a standard sportsbook. The 2nd part of the strategy requires you to sign up for a betting exchange. It functions differently from a standard online sportsbook as you are able to place a lay bet which means you can bet on a team to lose. This is not an available option at standard online sportsbooks. This way, you have covered both of the potential outcomes for the match.


Matched betting example:

Let’s take a look at a simple example. You want to bet on the LA Rams against the Kansas City Chiefs. You would then sign up to an online sportsbook with a free bet offer, place your qualifying bet, and wait for it to settle. Once your account has been credited with the free bet offer, you would then use that to back the LA Rams.

Apart from that, you would then sign up for a betting exchange where you will place the same size bet as your free bet on the LA Rams to lose to the Chiefs. When the game has finished, you will walk away with a profit whose size will be dependent on the odds that you placed your bets on. Either way, you don’t lose. This is how you would essentially put a matched betting strategy into practice.

Matched betting legality – can I use it in the US?

Now the question is, can you even use a matched betting strategy in the US? Unfortunately, the answer is no. Unlike positive EV betting, matched betting can’t be done in the US. This is not because the matched betting strategy is banned itself but rather because there are no betting exchanges in the US right now. This is due to the fact that you use sites outside of state lines and as a result, there simply is no market for a betting exchange to operate in a single state with that limited a player base. That means that you won’t be able to use a matched betting football strategy in the US at the moment.

Is this ever likely to change?

We are certainly not prophets, so we can’t say for sure whether or not the federal laws in the US will change to allow for betting exchanges. With that said, we really do hope that they do eventually change. A matched betting strategy is a great way to ensure profits for newbie and veteran betting fans alike. For now, though, you are going to have to supplement this loss with a different betting strategy. For now, we would highly recommend opting for EV betting.

A better alternative to matched betting for now

You might be wondering what in the world an EV betting strategy is? Simply put, it is the difference in probability expectation between the bettor and the sportsbook.

Even casual bettors will eyeball the odds at a sportsbook to try and find what odds they think are best. To be clear, just eyeballing the odds is never enough to actually find the genuine value bets on these sites. The point is, many bettors are trying to find the best value for their money when it comes to the odds on these sites. The best way to try and gain an expected value edge over the sportsbook is by checking out the odds as soon as they are available on these sites. This way, you can assess whether there is value to be had on the first iteration of the odds. From there, you can watch as the odds change as the fixture approaches. Your choice is simple, there is either value early on, meaning the sportsbook has overvalued a certain team with their odds. Or, you can choose to wait to see if the odds will shift to an even better value.


Now you can see that matched betting USA is not currently an option for you to use. While that is certainly disappointing, we are still hoping that they will allow betting exchanges to operate across state lines at some point in the future. For now, though, EV betting is going to be your best alternative to a no risk matched betting strategy.


What is matched betting FAQ

❓What is matched betting?

Casual betting fans may not have much need for any kind of strategy or specific approach to betting but for those of you who bet more frequently, a solid betting strategy can go a long way. One of the more popular betting strategies amongst sports betting fans is the matched betting strategy. This betting strategy involves a few different moving parts that all work towards bringing you betting success. Our guide to a matched betting strategy will shed some light on how you can go about using this kind of betting approach.

🔒Is matched betting safe to do?

The most important thing with any strategy is knowing whether or not it is safe to use first. There are some strategies that aren’t actively trying to trip bettors up, they are simply more complex than others. As such, our guide to using a matched betting strategy will let you know if this type of strategy is safe to use for bettors right now.  

📍Is matched betting legal in US states?

The US has been notoriously cagey with gambling laws over the last few years. States are able to make their own laws of course but there are also federal laws to deal with too. This may have implications for using a matched betting strategy. That is why it’s important that you check out our guide to make sure that you are legally able to use this kind of betting strategy in the US first.

📄Is matched betting a difficult strategy to get right?

As we already mentioned, there are plenty of betting strategies to use for sports betting right now but not all of them will be equally easy to use. There are a number of variables to consider with betting strategies. Where some will be straightforward, others will require a lot of break power to execute properly. As such, our guide to using a matched betting strategy will let you know how difficult using this kind of strategy is for your sports betting endeavors.

💲Do I need a bonus to use a matched betting strategy?

There are some betting strategies that will either work more effectively with a bonus offer or that explicitly require you to use one. This is more common than you think which is why our guide to using a matched betting strategy takes the time to assess the importance of using a bonus offer with the strategy. You’ll know for sure if you need to claim any kind of sign up offer or promotion in order to effectively use this strategy.  

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