Although not necessarily for the right reasons 2020 has been the most unforgettable and unpredictable year in recent times. Coronavirus forced the world to stop in March for periods of time, and most sporting events were canceled or postponed. Despite this there has been an increase in online betting and in this article, we will have a look at why.
The UK was forced into lockdown by the coronavirus in March. This meant that people had to work from home and were only allowed to leave their home for necessities or one hour of exercise. Unsurprisingly this led to more boredom and when some people are bored, they like to gamble.
Interestingly, the betting activity of those who bet regularly either stayed the same or increased, despite a decrease of sporting events. The Belorussian Premier League, which was not canceled, gained a lot of popularity during the lockdown as people looked for things to bet on. Bettors needed excitement in their life as they were stuck indoors all day and prefer to bet on a league that they had never watched then to not bet at all.
It is not just betting that has increased amongst betters as they have also been consuming more news, more entertainment and television. The conclusion that we can derive from this is that punters have been seeking forms of stimulation more than none-punters, and while they have increased their betting, they have increased their consumption of most things.
New ways of betting
Since the lockdown, new ways to bet have gained massively in popularity. The first of these new ways of betting is virtual sports. These are games on sports websites that take place all day every day and you can bet on the games that are simulated in front of you. The sport can be horse racing, football, greyhound racing, and more, and they are randomly decided. The odds are good and those who did not want to bet on the Belorussian league chose instead to bet on virtual sports.
The other form of betting that massively increased was e-sports betting. In the world today, video games are one of the most popular past times and they have become very competitive. Sites like Findbettingsites list betting sites that offer betting on games such as League of Legends, Call of Duty, and Fortnite that have gained huge followings for their worldwide tournaments that regularly take place. It is pretty much identical to other forms of betting.
Betting companies targeted advertising
Lockdown was actually a very profitable time for most betting companies, and as such, they had more money to reinvest into advertising. Research consistently shows that advertising works on potential customers and that people are more likely to bet if they are shown betting advertisements.
On top of that, betting companies know which portion of the population are the most susceptible to betting ads. For the most part, it is young males, aged from eighteen to about thirty, and these marketing campaigns are proven to have worked.