Publish Date: 02/17/2021
Fact checked by: Simon Briffa
Contrary to popular belief, SEO is not as complicated as the “gurus” would have you think. Before anything else, you’ll want to take care of the basics. You could be thinking of taking your SEO game to the next level but don’t know where to start. Most people will assume that the basics aren’t enough to see any changes in the SERPs which isn’t entirely true. SEO has become extremely competitive as more and more companies realize the compounding benefits. That is why even the smallest of tweaks could make a big impact in the grand scheme of things. In this guide, we’re going to highlight some of the aspects that constitute successful SEO.
You can’t really know what your customers want until you learn about them. Even when doing website optimizations, you’ll still want to know what the potential customers are searching for. You’re probably wondering how you go about such a process. The basic approach would be to use common sense. Even if you’ll be using SEO services in Nashville, it is still important to have an understanding of your customers for other purposes and not only SEO. You should have an idea of the terms that customers might use when searching for your business. It is also crucial that you’re finding out the most popular way that customers are finding your business.
Good keyword research is often seen as half the battle when it comes to developing a successful SEO campaign. Depending on your niche, there could be bigger players and it will not make sense to target some keywords given how competitive they are. The keyword research will also provide a foundation for content planning and that is why it is crucial that you’re getting it right from the onset. You have a better chance to rank when targeting low competition keywords as you slowly build the authority of your website. With a keyword-based approach to content marketing, you get to position yourself high on the search positions as you’ll be providing valuable content that meets search intent.
One of the easiest ways of knowing what you need to rank for is by looking at your competitors. There is no need to reinvent the wheel when doing competitor analysis could provide insightful data that is needed to kick start the SEO campaign. It is a lot easier when you don’t have competition but that is not always the case in virtually every industry. You want to have a deep understanding of what competitors are doing and ways you can improve. There are tools like Ahrefs that can help with analyzing the keywords that competitors are ranking for, the content gap between your business and theirs, and also the backlink profiles.
For your business to rank, the pages need to be optimized for the SERPs. This will mean analyzing individual pages to make sure that they’re not only structured well for search engines but for humans too. Google has been moving towards a user-focused search experience. Those web pages that provide the best value are rewarded. The optimization should be done with the sole focus of ensuring that uses are getting the best experience when going through the different pages on your website.
When it comes to content creation, search intent should be the guide. Depending on the type of content that you’re creating, it can fall under three broad categories:
Keywords with a transactional search will be more valuable. That is why you’ll find a ton of ads on the SERPs. Don’t just depend on the query itself when determining search intent as everything is not always clear. In order to clearly have a holistic understanding of search intent, the best solution would be to manually check the SERPs, especially when there is confusion on the keyword.
This is perhaps the biggest challenge that a lot of webmasters face with SEO. Building links can be a laborious and time-consuming process. A lot of people will give up when they are not seeing any results with their efforts. If you’ve spent money on creating content, there is no reason why you shouldn’t have a budget for link acquisition. As much as Google will try to deny, there is a strong correlation between links that are built and search rankings. There are people that will prefer to outsource this part of the process so that they can focus on what they have control over.