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British sports bettors and casino gamers are privy to an enormous selection of legitimate online gambling outlets. In fact, with so much choice, where do you start when it comes to finding new UK betting sites to play at?
Here, our experts are offering some essential tips for finding new online betting sites in the UK, including what to consider and things to avoid. Plus, we’ve also taken the liberty of including some tried-and-tested betting outlets that we feel still offer real value for money in 2023.
Don’t go blindly into your search for the UK’s new betting sites. Arm yourself with these five essential tips, straight from our in-house experts.
New UK betting sites may lack the prestige and reputation of tried-and-tested operators, so be sure to check out licensing, credentials and customer reviews before you commit.
You want gambling sites with competitive odds, flexible bet types, and a range of sports and markets. Compare operators until you find the right platform.
Everyone likes scoring a betting bonus on UK gambling sites, so check out an operator’s ‘promotions’ page to see what’s available for both new and returning players. New betting sites are likely to offer some nice bonuses for new customers.
If there’s one area that big-name gambling brands get right, its player safety and security. You’d do well to find new betting sites that can match the likes of Bet365 and 10bet on robust security features.
Small print can be a dealbreaker when accessing some new UK gambling websites. Check things like wagering requirements, bet limits, and other T&Cs which could leave you saying “I knew it was too good to be true”.
While there are plenty of new sports betting sites in the UK, most people would probably prefer to play with a reputable and legit operator. That way you get peace of mind and the assurance of gambling with a well-established outfit.
So, which tried-and-tested sites are worth your time in 2023? Here are five UK gambling platforms that continue to impress.
Despite being around for over two decades, Bet365 continues to set the benchmark for UK sports betting and online casino play. From its super-competitive odds to its generous welcome bonus, there’s so much to like about Bet365 that some players will scarcely need to consider other operators.
Of course, one of the things that really sets Bet365 apart from new UK gambling sites is its commitment to player safety and responsible gambling. The platform’s ‘Safer Gambling’ hub features a ton of useful functions that players can utilise, including self-exclusion, reality checks, time-out tools, and deposit limits.
The beauty of Bzeebet is that it doesn’t prioritise one type of gaming over the other. On the site’s main homepage, there are three options to choose from: a sportsbook, a casino, and a live casino. All three are given equal screen time, making Bzeebet feel like a true gambling hub for all sorts of players.
What’s more, so far as UK gambling sites go, Bzeebet is about as fresh-out-the-box as it gets. Launched in early 2023, you could argue that it’s hardly “tried and tested”. But since it’s owned and managed by Aspire Global – an international gambling brand founded in 2003 – we think it qualifies as a safe and reputable place to play.
Founded in 1997, Sportingbet isn’t a new UK sports betting site by any stretch of the imagination. But if you’re looking for top bet types, attractive bonuses, and some of the best odds of any comparable British sportsbook, this is still considered one of the go-to platforms for serious sports bettors.
Despite being over 25 years old, Sportingbet has continued to change with the times. Its site now features an awesome range of complementary gambling markets, including virtual esports and a fully kitted-out online casino. Personalised bonuses are also a huge boon for those signing up with this classic operator, with different promotions to enjoy depending on the games and markets you prefer.
BetUK ticks all the boxes that a good gambling site ought to do. We particularly love the simple sports market categorisation at the top of the main player page, which makes it effortlessly easy to select your preferred markets and get straight to the odds selections. The ‘live right now’ button is another standout feature here, allowing you to make in-play bets on a massive range of live sports.
It has to be said, too, that BetUK represents one of the best football betting apps in the UK. Every league and every match is accounted for, while the search and filter options make it doubly easy to find your favourite teams and fixtures.
10bet takes an intelligent approach to online gambling, with an intuitive ‘quick links’ function to help players navigate quickly to popular betting markets like Premier League fixtures and the day’s most in-demand matches. It’s super easy to toggle between sports betting, live sports betting, casino play, and live casino play too, while 10bet also offers the UK’s widest choice of virtual sports betting markets.
Promotions at 10bet are equally as well organised, with separate tabs whether you’re a sportsbook or casino user. New sports betting and casino players can enjoy a similar sign-up bonus, with £50 up for grabs as well as an additional 50 free spins on selected slot titles.
Struggling to decide which of our recommendations to choose? The quick-reference table below should help you narrow down your search and find your favourite.
| Operator | Primary advantage | Primary disadvantage |
| Bet365 | Excellent new-player bonus, including £30 free bets when you wager £10. | Bet365 customer support is lacking in some areas and could be more responsive. |
| Bzeebets | Intuitive categorisation makes it easy to select sportsbook, casino, and live casino gaming options. | Bzeebets only launched in 2023, so may not be as reputable as comparable operators. |
| Sportingbet | Competitive odds and awesome bet variety make Sportingbet the perfect choice for serious sports fans. | There are definite improvements that could be made to the design of the Sportingbet site. |
| BetUK | A streamlined mobile app for both iOS and Android devices lets you take full advantage of BetUK’s live in-play betting options. | Like Bet365, BetUK could deliver a more well-rounded customer service experience. |
| 10bet | Don’t waste time searching for your favourite teams; 10bet’s quick links tool makes navigation totally seamless. | You can’t deposit or withdraw funds using cryptocurrencies at 10bet, which could prove a dealbreaker for some users. |
Although there are lots of new UK betting sites doing a great job of bringing reliable online sports and casino betting to their punters, it’s the old guard that continues to impress the most. Sites like Bet365, Sportingbet, and 10bet may have been around for decades, but they continue to set the benchmark within the British gambling industry.
Feel like trying something new? Then we’d recommend BetUK and Bzeebets as excellent places to start.
Gambling is entirely legal in the UK, so whether you want to bet on your favourite football team or play casino games online, you can do so without worrying about breaking the law. Just make sure the site you’re playing on is licensed and legit, with all the right security provisions.
For our money, Bzeebets is the best new betting site in the UK, while BetUK is an excellent new-ish option. Elsewhere, you can’t go wrong with old favourites like Bet365, 10bet, and Sportingbet.
There’s plenty to consider when searching for credible places to bet online in the UK, including competitive odds, betting market variety, and the availability of top bonuses. Read our latest guide for expert tips from our in-house team.
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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