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Whether you enjoy betting on football, rugby or boxing, one thing’s for sure: we’re spoilt for choice when it comes to sports betting sites in the UK. The question is, which gambling sites do it best and deserve your custom?
Sifting through a list of the UK’s top betting sites can be a daunting task, with literally hundreds of outlets available. So to help match you with your perfect UK sportsbook, our experts are on hand to help. We’ve pulled together our pick of top UK betting sites, so you can cut through the noise and focus on what matters.
When it comes to UK gambling, there’s certainly no shortage of reputable online bookmakers where punters can back their favourite clubs and bet on specific fixtures. Indeed, a quick search reveals pages and pages of sports betting sites promising the best odds and promotional bonuses, so how do you possibly choose between them?
Well, thanks to the experts here at The Grueling Truth, you don’t have to. We’ve put together a definitive bookmaker list for the UK, including five of the best betting sites to try in 2023. We’ll fill you in on how we came up with our shortlist later but for now, here are the sites we recommend.
If you like keeping your finger on the pulse of the best new UK betting sites, Bzeebet should be on your radar. Launched in 2023, the site has already earned a solid reputation for offering competitive sports bet odds as well as a near-unbeatable selection of 2,000+ slots and table casino games. Its live casino offering isn’t to be sniffed at, either, with 145 real-dealer games presented on full HD live streams.
As for promotions, Bzeebet ticks all the boxes that the best betting sites in the UK tend to do. We’re talking about a neat sign-up bonus for new customers, coupled with an ever-changing selection of limited-time deals and special promotional events. It’s also great to see Bzeebet categorising its promotions for both sportsbook and casino users, which makes it super easy to filter through and find out what’s on offer.
If you want the best odds and the best betting markets when backing your favourite club, Sportingbet remains one of the most comprehensive sportsbooks in the UK. Founded in 1998, the site has lost none of its finesse for delivering the very best sports bet odds, and with an A-Z of sports featuring everything from alpine skiing to volleyball, the sky’s pretty much the limit on where and how you bet.
We couldn’t profile the merits of Sportingbet without mentioning the brand’s unique personalised promotions system. Rather than offering generic, run-of-the-mill bonuses to all customers, Sportingbet takes a different tact, issuing tailored deals based on a player’s previous betting history and preferences. It’s a nice touch that means you can enjoy genuine value from every new promotion.
Looking for the best sign-up bonuses on UK betting sites? Then it’s worth taking a look at what’s on offer over at Bet365. Register for a new account with what is arguably Britain’s best sportsbook, and you’ll receive £30 in free bets with your first £10 stake. There’s plenty for returning Bet365 users to get excited about, too, including lucrative accas and tailored promotions similar to those offered up by Sportingbet.
Bet365 is a major player in UK sports betting but there’s more to discover on its site than simple sports bet markets. The operator also plays host to one of the UK’s leading online casinos, offering hundreds of slots and table games alongside a fully realised live casino. The Bet365 Originals collection is a particular highlight, with inventive titles to play for real money including Quintopple, 8 Immortals, and Gladiators Pro Liberate.
While 10bet will unlikely win any prizes for site design, it does offer a streamlined and intuitive experience for bettors who aren’t bothered about superfluous graphics and animations. We particularly like the ‘quick links’ functionality at the top of the main betting page, which allows you to quickly navigate to your favourite sports markets, teams, and fixtures – whether it’s the weekend’s Premier League matches or upcoming races down at the track.
This eye for simple, pared-back gambling continues over at the 10bet casino, which features slots alongside a full live casino. 10bet is also at the coalface of virtual e-sports gambling in the UK, so there’s definitely no shortage of bet markets to keep you occupied. This is also a good example of a UK betting site with a free registration bonus.
BetUK is by and large considered one of the very best betting in the UK for football coverage. So if you predominantly bet on Premier League, Championship or international fixtures, you should find plenty to keep you occupied here. We particularly like how BetUK gives you the option to view ‘live now’ and ‘starting soon’ football games, so you always have a bird’s-eye view over the day (or week’s) fixtures.
Elsewhere, BetUK starts new players off with a nice bet bonus that matches Bet365’s sign-up offering; you’ll receive £30 in free bets when you place your first £10 wager. There are plenty of other bonuses to get excited about here, too, including a 50% profit boost on qualifying accas, and x2 £3 bets every single week. Not bad, right?
You’ve skim-read our mini operator reviews, but what many of you will want to know above anything else is what you can expect from each operator as a new customer. So, to help make your decision on which site to join a little simpler, here’s a breakdown of the different sign-up bonuses you can expect as a new sportsbook or casino customer.
| Platform | Sportsbook welcome bonus | Casino welcome bonus |
| Bzeebets | Bet £10 and get £10 free bet | Get 100% up to £100 + 100 spins on Big Bass Bonanza |
| Sportingbet | Up to £50 free bets + Odds Boost token | £10 casino bonus + 20 free spins |
| Bet365 | Bet £10 and get £30 free bets | Get 50 free spins with your first £10 stake |
| 10bet | 50% deposit match up to £50 | 50% deposit match up to £50 + 50 free spins |
| BetUK | Bet £10 and get £30 free bets | Up to £100 + 10 free spins |
So, how did our experts come up with our shortlist of the UK’s best betting sites? Well, with years of combined experience in reviewing betting sites all around the world, we have a good idea of what what works and what doesn’t from a player perspective. Plus, our six-point operator testing process ensure we only recommend the very best outlets, bringing you sites that tick all the right boxes.
Here’s a look at everything we take into account to bring you the very best betting sites in the UK.
Sports bettors want flexibility and freedom of choice when it comes to the bets they’re able to place on their favourite sports, teams, and fixtures. Betting odds need to be competitive too, so these are two areas that we prioritise when reviewing the latest sportsbooks.
Whether you’re looking for big-name outlets or smaller, boutique operators that bring something new to the table; you want peace of mind that the site you’re using is trustworthy, with all the proper credentials. We assess operator licences and previous customer reviews to present you with legit brands you can trust.
There’s no shame in shopping around for the best sportsbook promotions – in fact, we encourage it. That’s why all the reviews we publish include information about the latest operator bonuses, so you can prioritise the deals and offers that most appeal to you.
Of course, where bonuses are concerned, so too are T&Cs. It’s super important that you read operator T&Cs yourself, but we do try to do some of the legwork on your behalf – pulling out the most critical points so you’re not caught out by any hidden small print.
Customer service matters in the world of online gambling; you need to know that help is available when you need it. We always consider an operator’s support provisions, looking for things like live chat functionality and the comprehensiveness of a site’s FAQs.
SSL encryption is the benchmark for online casinos and sportsbooks, so that’s what our team looks for from every operator. We also like to see websites that take player safety seriously, offering features like self exclusion, deposit limits, and reality check tools.
Good news for British bettors, because the UK is undeniably one of the best places in the world to place bets on your favourite sports. Whether it’s football, rugby, tennis or something a little more left field, sites like Bzeebets, Sportingbet, Bet365, 10bet, and BetUK make it easy to find great odds while also guaranteeing a fun, safe gambling experience.
What’s more, most of the UK’s best sportsbooks also incorporate a full lineup of Vegas-style casino games, including slots, tables and live casino titles presented by real dealers. That means you can enjoy a complete roster of exciting betting experiences, all on a single platform.
Whichever site you choose, be sure it’s fully licensed and regulated. If you inadvertently sign up for a bogus sportsbook in the UK, you could run into difficulties later down the line.
Absolutely! There are no restrictions on sports betting in the United Kingdom, with a fully regulated market for you to enjoy, including hundreds of unique gambling platforms. The only tricky part is deciding which site to bet on, which is why we’ve put together an essential guide to Britain’s best sportsbook and gambling sites.
That’s a tough question! There are quite literally hundreds of UK betting sites out there, so you may have a hard time deciding which is most worth your time. Our favourites have to be Bzeebets, Sportingbet, Bet365, 10bet, and BetUK, which you can learn more about as part our full expert-led guide.
There are a few things that we’d encourage you to look out for when considering signing up for a new sportsbook. First, make sure the site is licensed, with all the correct credentials in place. Security is another key thing to consider, so make sure that the operator has SSL encryption as a minimum. Our latest guide can provide more help and insights on finding UK betting sites.
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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